Wow.
That was certainly a year none of us will ever forget.
Thank you to every member of the Adore Me team, all of our incredible partners, our amazing customers for all the support and hard work this year.
The Year in Review
2020
2020
The Business
I cannot begin to say how proud I am of our team in this unimaginable year.
We achieved goals we've been working on for years, and launched the initiatives that will define our next decade. We worked harder, smarter and most importantly, together. Congrats all.
Morgan H.
50%
In 2020, Adore Me saw our revenue grow 50% YoY.
📈 Scaling our business like this required incredible coordination among every function and every teammate.
9
We added 9 new brands to our portfolio, including Joyja, Walkpop, Coolibrium.
🟣 The Adore Me Group is just getting started in building out brands to serve women at every stage of their life.
40
We launched over 40 sustainability-focused initiatives.
🌎 From internal initiatives to big-name partnerships, we're transforming every part of our business to make sustainable fashion accessible to all.
Zero
.....and just as importantly, in a year marked by unpredictability, we kept our commitments to our team and partners:
Zero pandemic-related layoffs.
Zero orders cancelled with suppliers.
Zero days of COVID-related logistics shutdowns thanks to stringent and early safety practices.
...this crazy year started with a major V-Day campaign:
A Standout Year For Our Business
A Standout Year For Our Business
The Brand
We launched our major "Here For It" rebrand way back in February.
24 million email subscribers
3 million Facebook fans
93 million website sessions in 2020
631,000 Instagram Followers
We love that so many of you love pics of our stores!
And 783,000 of you watched this TikTok video:
@denisemmercedes All looks from @adoreme ! Which look is your fav ? 💗 #adoremeandchill #AdoreMe #hereforit #ad
♬ Freak by Doja Cat. On soundcloud - coen💗
Our customers are everywhere:
and are loyal:
44% of our VIP customers have been with us more than 2 years
In May, as part of our Home Is Where The Art Is campaign Meghan Tonjes made us an anthem (make sure to listen!):
...underneath the brand is our incredible technology infrastructure:
The Brand We're Building
The Brand We're Building
The Tech
We are changing the way DTC companies build and think about technology.
3500
We pushed over 3500 code releases in 2020 - thats more than 9 releases per day, every calendar day.
1.11 million
We process 1.11 million queries on a monthly average
That's one query every 2 seconds, non-stop, 24/7.
That's over 1900 queries while we listened to Taylor Swift's Folklore album.
6.5 petabytes
Those queries read over 6.5 petabytes worth of data on a monthly average
That's the equivalent of 3,000 2TB Hard Drives units to be stored which is
🎮 more than 7,500 Playstation 5 units
💿 or over 130,000 blue-ray disks
📷 or the equivalent of over 216 billion camera photos (of mid-high quality ^_^)
1,688,382
We blocked nearly 1.7 million requests as highly suspicious (most probably hackers attempts) in a continued effort to keep our customers and business safe.
Some terms that defined our 2020:
DPU: Data Power User - The key teammates who sit across functional groups to make sure data wantare pushing forward our goal of democratizing data across our organization.
Data-Streaming: We use the latest technology and paradigms to handle big volumes of data [lots of buzzwords coming up in brackets 😀]! We use a modern architecture of a [data-streaming], [real-time Data Lake] that is used to feed downstream a [cloud based Data Warehouse].
Microservices: A software architecture system that allows high flexibility and resilience with blazing response time.
...and we can never forget the work done by the Adore Me Services team.
The Tech That Powers Us
The Tech That Powers Us
The Logistics
The entire company is eternally grateful to everyone at Adore Me Services. Thanks to safety measures implemented starting in early March, we never experienced COVID outbreaks and were able to stay operational throughout the entire year. This is truly a team I'd be ready to take on any challenge with.
Gary B.
Keeping retail workers safe during the pandemic
97%
orders shipped within 36 hours
95%
of Black Friday orders shipped within 48 hours
60
We doubled our AMS staff from 60 to 120 as we spread out teammates into new shifts to keep everyone safe.
8
We added 8 cutting-edge robotic arms to our pick and pack process.
AMS was featured by the MIT Technology Review as an example of how mid-sized retailers can compete with Amazon:
...all of this allows us to deliver the products everyone loves:
Adore Me Services
Adore Me Services
The Products
Virtual fittings. Distributed designing. Gynger remained, but Kimmy rose up. Comfortwear, sleepwear, activewear. Sustainable materials. This was quite a year for our products.
Our customers reflected the nationwide trend to more comfortable clothing:
We saw a 55% increase in revenue from sleepwear
Vogue Business on how our sleep and swim categories shifted during the initial phase of the pandemic.
We saw a 24% increase in the share of unlined bras
Some of our Top Products from 2020:
Trezza Contour Plus
The Helynn Contour
The Kimmy Push Up
72
We're proud to carry 72 sizes
We work to carry inclusive sizing across all of our styles.
...and finally, everything was made possible by every single member of the team:
The Products You Loved
The Products You Loved
The Team
Virtual happy hours, Highfive clapping, and Drag Queen Bingo kept us together, and faced with one challenge after another, the team responded.
A few highlights from the team:
25
🌏 Our team is comprised of 25 nationalities
45%
👩🏼🎓 Our Leadership team is made up of 45% women, 81% of Director Roles in our NY headquarters are women.
Get to know Helen and Chloe from the C-Suite!
35
We promoted 35 teammates internally this year.
Adore Me strongly believes in growing our internal talent and loves to watch our teammates grow.
Giving back:
50k
We've donated over 50k products to Goodwill
3500
We donated over 3,500 bras to Free The Girls
Learn more about our work with an incredible charity
10k
We donated over 10,000 period panties as part of our Joyja donation program
Learn more about how period panties are better for society and the planet
During the height of the pandemic we were donating products to hospitals all over the country:
Our customers and team submitted a number of charities we donated to further racial justice in 2020.
- The NAACP Legal Defense Fund
- The Brooklyn Community Bail Fund
- Black Visions Collective
- Color of Change
In honor of Breast Cancer Awareness Month, we donated to and partnered with The Breasties
...and we even saw a few initiatives blossom that will define Adore Me in the coming years:
The Amazing Adore Me Team
The Amazing Adore Me Team
Sustainability
Adore Me's goal is to make sustainable fashion accessible and affordable for all.
16k
Organic cotton PJs
1 million
Over 1 million biodegradable mailers sent this year
7k
Products sold with recycled nylon
100k
swim sets with digital printing
4 collections of upcycled panties
A 99% sell-through rate
Multiple new brands built on sustainability
Affordable Sustainability
Affordable Sustainability
The Elite Box
Try-at-home shopping will be a major part in the future of shopping, and we're excited to be at the forefront of this revolution.
150%
increase in new customers
7 million
style questions answered by customers