Why are these bikinis better for the environment?
We began using digital printing in a line of swimwear launched this Spring. Digital printing transfers colors and designs directly onto fabric.The traditional screen-printing technique requires customized equipment, multiple washes, and is disastrous for the environment. The World Bank actually estimates 20% of global industrial water pollution comes from textile dyeing and processes. There’s different washings and reparations that the fabric has to go through and there’s fewer of this needed for digital printing than for screen-printing. And then also on the other side, after it’s printed, then there’s fewer washes and processing that the fabric has to do. So all of that culminates to less water being used, which is great. Digital printing can also lead to better designs with photo-real prints and fine lines.
These Bikinis Limit Water WasteBy using a process called digital printing, Adore Me is helping to reduce water use and pollution in the fashion industry.
Gepostet von Brut am Dienstag, 10. März 2020
“Digital printing has actually been around for a while. It’s not super revolutionary, it’s not going to save the world tomorrow, and we know that, but it’s a little change and a little step that we can take that has a positive impact and a positive step forward as we start looking at different ways we can improve, make our product better for our customer, for the workers, for the environment, and just for our company as a whole,” Lead Designer Arianna Levin shares with Brut.
