For Valentine’s Day 2020, we took a new approach at answering the age old question, what do women really want for Valentine’s Day?
In answering this question, we took a slightly different approach. Working with the Grey Group, we combed a 2017 megathread on /AskReddit to find out what women “really want” for Valentine’s Day.
It was a fun exercise. And it reminded us that celebrating a diversity of women includes celebrating their experiences, needs and desires. In 2020, we believe brands should spend more time listening to their customers, and there’s no better time to start than a holiday like Valentine’s Day.
