Innovation lies at the heart of everything we do at Adore Me. As a digitally native brand we’re constantly looking for new ways to enhance the customer experience by integrating tech wherever possible. For our latest store at the Hamilton Place Mall in Tennessee, we partnered with Fit3D (the ones that have scanners in gyms like Equinox) to install body scanners in our fitting rooms.
We all know too well that there is nothing more unflattering and uncomfortable than ill-fitting lingerie. So we thought that by bringing in 3-D scanners into the store’s trial rooms our customers would not only have a cool experience that they would remember but it would also result in them being sized up correctly.
For many retailers trying to make a shift towards experiential retail, bringing tech into the mix solves many problems. By automating otherwise mundane tasks, technology enables brands to stand out and deliver exceptional immersive experiences. However, what often goes unnoticed is the human element that binds customer experience. Sometimes just adding a piece of tech isn’t enough. It’s crucial to understand and consider how it will be received and if there are any ways to customize the interaction to suit the customer’s actual needs.
Fit3D scanners allow personal trainers to track their client’s progress and see how their bodies change over time. These scanners produce a wellness score (BSR) based on the relationship of your body shape to cardiovascular related diseases and shows you what your body actually looks like. It also tracks posture along with balance and highlights how your body compares against other users within your age group and gender.
While these parameters are all extremely important in a gym, we soon realised that our customers didn’t want to see every nook and cranny of their body while shopping. They weren’t interested in a report that produced a not so flattering image of themselves highlighting every line and curve. What they really wanted was an enjoyable experience and a perfectly fitting bra to take home.
So we decided to design beautiful and comfortable private spaces where customers could get themselves scanned. Instead of a written report with BSR, body fat percentage etc – the scanner gives them a list of recommended bra sizes. Clients can book a private appointment where an expert will sit with them, understand their needs and pain points (with a glass of wine), have them measured by the scanner and allow them to leave with a smile and perfectly fitting lingerie.
In the future we hope to be able to extend this technology to our product and technical teams so that they can ensure that their production plans align with real world sizes and figures. While our endeavour to merge tech and brick and mortar continues with smart mirrors and virtual trial rooms it is our priority to sustain the human touch whilst building unforgettable in-store experiences.
